MARKETING COMMUNICATIONS 2ND ED
First published in 1993, " Marketing Communications " is firmly established as an international bestseller : P-R Smiths contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing professionals and students alike have benefited from his pragmatic and original approach. Indeed, it is the recommended reading text for the Chartered Institute of Marketing's Promotional Practice module and included on the Marketing Society's prestigious list of marketing classics. This latest edition has been thoroughly updated and revised : new short cases, up-to-date statistics, fresh illustrations and photographs, along with a more panEuropean flavour, all combine to bring it right up-to-date with the current international business scene. Several chapters have been completely rewritten, and the larger format and redesigned text layout will make it easier for reading and studying. Three major features of this new second edition are : "Golden rules of IMC" (Integrated Marketing Communications) - a new section which covers the benefits, the barriers and the golden rules. "SOSTAC Planning System" - a unique system, tested on hundreds of marketing managers, which provides a simple and structured approach to planning. "The Internet" - a major new chapter giving an in-depth look at the benefits and barriers and how to integrate the Internet into an overall marketing communications strategy. The prime aim of Marketing Communications is to provide readers with a comprehensive framework to better understand the individual elements of the marketing communications mix and their collective effectiveness. Continuing in the same lively style as before, the new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.
| Date de parution | 01/04/2001 |
|---|---|
| Poids | 100g |
| SKU: | 9780749426996 |
| wmi_id_distributeur: | Not set |
| Is Salable (from plugin): | No (Out of Stock) |
| Is Salable (direct MSI check): | No (Out of Stock) |
| Distributor Name: | Par défaut |
| Availability Value: | 0 |
| Availability Label: | Epuisé |
| Match Result: | |
| Default Availability (Config): | 0 - Epuisé |
| Raw Config Mapping: |
Array
(
[_1772119784121_121] => Array
(
[id] => 12707000
[name] => 12707000
[availability] => 1
[activation_attribute] => 1
)
)
|
| EAN | 9780749426996 |
|---|---|
| Titre | MARKETING COMMUNICATIONS 2ND ED |
| ISBN | 0749426993 |
| Auteur | COLLECTIF |
| Editeur | KOGAN PAGE |
| Largeur | 0 |
| Poids | 100 |
| Date de parution | 20010401 |
| Nombre de pages | 0,00 € |
Pourquoi choisir Molière ?
Du même auteur
-
Harry Potter, le jeu. 1000 questions et défis
Du quai 9 3/4 à la bataille finale de Poudlard, un voyage à travers tous les films de la saga Harry Potter. Répondre aux questions, relever les défis, exécuter les gages... et prouver qu'on est le plus grand fan de tous les temps !EN STOCKCOMMANDER34,90 € -
-
He knows too much.Level 6
Revue de presse 'What distinguishes the series from all the others is the zest and freshness of the text. Where the emphasis in other series is on plain and straightforward language, Cambridge English Reading texts typically use very modern expressions and the dialogue is faster moving. This has an impact on the quality of the audio cassettes, which make for very enjoyable listening.' David R. Hill, Survey Review: Readers, ELT Journal'It was only a matter of time before a major ELT publisher set out to challenge the market dominance of Penguin Classics in the area of readers … CUP have hit back admirably. With something for everyone in your classes, this series is well worth investing in. In fact, it's going to be a difficult act to follow by other publishers.' IATEFL Issues'The series breaks new ground in two respects. The first is the light and informal style of writing. It is notoriously difficult to write fluent prose using restricted lexis and syntax. Part of the secret is to use word and grammar lists flexibly; but it requires flair and a good ear to produce prose and dialogue that read so well and give such a genuine flavour of modern idiom.' English Teaching Professional'These were a very good read: exciting fast-moving stories at all levels, and a good mixture of subjects. Most touched on up-to-date themes, such as corruption, refugees, psychology, hunger, feminism, or ecology without being prosy, or moralising.' BaNina Vivanco, SATEFL Newsletter Vol 19 No 3'This is a well presented, authentic looking series of readers that students should enjoy. They are graded into five levels, and the accompanying cassette will be useful, especially for pronunciation – audio versions are very popular with students.' Josephine Caruana, Network News, Issue 34EN STOCKCOMMANDER11,95 €
Du même éditeur
-
THE MARKETING GAME
If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or work at a large corporation, "The Marketing Game" will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitors. "The Marketing Game" is packed with new marketing revelations, including : brainstorming techniques proven to be five times more effective at getting results ; product positioning and branding strategies that will give you a competitive edge ; the Six Deadly Sins of Advertising revealing traps to avoid when communicating with your customers ; the Three Ingredients of Great Promotions ; the Big Bang Theory for creating sensational special events. The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With "The Marketing Game" as your guide, you'll be able to use the same techniques to create your own unbeatable marketing game plan.ÉPUISÉVOIR PRODUIT38,10 € -
-
HOW TO BE BETTER AT MANAGING PEO
Management is about getting results through others. Your success as a manager depends on how well you manage people. How to be Better at Managing People is a no-nonsense guide to this complex area of managerial responsibility. At its heart is the simple yet profound idea that management is a conversation. You will learn how to develop the conversational skills to help you : communicate objectives ; gain commitment ; resolve problems ; review progress. Separate sections explain how to develop these core skills for appraisal, delegation, coaching and other key tasks. A powerful model of leadership integrates these dimensions of people management into a strategy for achieving clear goals, developing motivated staff and building a successful team. A complete chapter covers the demands of managing people in projects. Another concentrates on managing yourself. With vital information on competencies, job design and performance management, this book is an essential resource for any manager.ÉPUISÉVOIR PRODUIT21,30 € -
WHERE TO STUDY IN THE UK
This book is for parents living outside of the UK who are considering a UK education for their children. As English has come to be the language of the global economy and as UK schools are accepted to be amongst the best in the world, a British education is widely regarded as an invaluable asset. Consequently, competition for places in both schools and colleges is extremely competitive. Where to Study in the UK provides a clear and accessible description of the UK education and exam system and gives authoritative advice on how to choose the right school or college and how to secure a place for your child. The book, which also includes a series of illustrated profiles of over 50 of the UK's top educational establishments, has been complied by educational consultants Mentor ISC, with contributions from both expert educationalists and practitioners in preparatory, secondary and higher education.ÉPUISÉVOIR PRODUIT13,70 €
