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Management is about getting results through others. Your success as a manager depends on how well you manage people. How to be Better at Managing People is a no-nonsense guide to this complex area of managerial responsibility. At its heart is the simple yet profound idea that management is a conversation. You will learn how to develop the conversational skills to help you : communicate objectives ; gain commitment ; resolve problems ; review progress. Separate sections explain how to develop these core skills for appraisal, delegation, coaching and other key tasks. A powerful model of leadership integrates these dimensions of people management into a strategy for achieving clear goals, developing motivated staff and building a successful team. A complete chapter covers the demands of managing people in projects. Another concentrates on managing yourself. With vital information on competencies, job design and performance management, this book is an essential resource for any manager.

Imagine this... You have a marketing strategy, an advertising strategy, and, if you're organised, a sales promotion strategy, a direct mail strategy and an exhibitions strategy... but you have no overall communication strategy which drives all of these communications tools in the same direction. Strategic Marketing Communications tackles this problem as an issue of growing importance for all marketing professionals. Not just an ordinary book... This is not just an ordinary textbook: it is an interactive learning toot packed with practical examples, short cases, model documents and checklists to help you build communications plans and strategies simply and easily. The planning system, SOSTAC, brings it all together by showing you how to write the perfect plan within minutes. All in all, if you are faced with the task of creating a communications strategy, it will enable you to develop new ways of achieving competitive advantage. After reading this book you will know... • how to generate marketing communications strategies; • how to integrate all of the communications tools; • how to write better marketing communications plans; • how to exploit the Internet opportunity; • much more about communications and how they can work more effectively. This book is the latest in the series of books, CDs and audiotapes on marketing and marketing communications from Smith, Berry and Pulford. In addition to this book on integrated communications strategy, you will need to read about aft the individual communications tools in Paul Smith's best-selling Marketing Communications - An Integrated Approach, now in its second edition. This revised edition comes complete with an attached planning disk, giving you a template for writing marketing communications strategies and a full marketing communications plan.

If you've ever suspected your competition knew something you didn't, you were probably right. In this breakthrough book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or work at a large corporation, "The Marketing Game" will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitors. "The Marketing Game" is packed with new marketing revelations, including : brainstorming techniques proven to be five times more effective at getting results ; product positioning and branding strategies that will give you a competitive edge ; the Six Deadly Sins of Advertising revealing traps to avoid when communicating with your customers ; the Three Ingredients of Great Promotions ; the Big Bang Theory for creating sensational special events. The world's greatest marketing companies - from Coca-Cola to Procter & Gamble to Disney - succeed because they know their customers and how to reach them. With "The Marketing Game" as your guide, you'll be able to use the same techniques to create your own unbeatable marketing game plan.