
Il était une fois... le storytelling
Cet ouvrage traite de l?utilisation de la communication narrative en environnement professionnel. Entre onirisme et pragmatisme, le storytelling intègre les codes des histoires légendaires pour rédiger et diffuser une communication utile. Qu?il s?agisse de promotion, de communication interne, de communication professionnelle, grand public, institutionnelle ou de communication politique, le texte, quelle que soit sa forme, a pour objectif d?attirer, de sensibiliser, de convaincre le prospect afin qu?il adhère et " achète ". L?objet de cet ouvrage est d?apporter une vision élargie de cette technique rédactionnelle en l?insérant dans ses sources historiques, son univers d?application et les démarches des acteurs : marqueteurs, psychologues, concepteurs, rédacteurs, directeurs artistiques. Il présente: l?esprit et le fonctionnement du storytelling ; les différents types d?histoires ; le pouvoir de cette technique de communication.
| Nombre de pages | 204 |
|---|---|
| Date de parution | 20/07/2011 |
| Poids | 242g |
| Largeur | 200mm |
| SKU: | 9782759013869 |
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| EAN | 9782759013869 |
|---|---|
| Titre | Il était une fois... le storytelling |
| Auteur | Payen Philippe |
| Editeur | STUDYRAMA |
| Largeur | 200 |
| Poids | 242 |
| Date de parution | 20110720 |
| Nombre de pages | 204,00 € |








