
Développer et lancer un nouveau produit
Développer et lancer de nouveaux produits est une stratégie très efficace pour assurer la croissance de l'entreprise dans un environnement changeant et très compétitif. Les nombreux échecs de nouveaux produits démontrent cependant que le sujet n'est pas facile et peut même nuire à l'entreprise. En effet, s'il est impératif de développer le bon nouveau produit, encore faut-il lui appliquer des techniques commerciales et marketing spécifiques. C'est l'objet de cet ouvrage qui présente donc les meilleures méthodes pour d'une part, mener à bien le développement d'un nouveau produit et d'autre part, réussir son lancement. Biographie de l'auteur Eric Dupont est diplômé de l'INSA et de l'ESC Ceram. II s'est spécialisé dans le développement et le lancement de nouveaux produits lors de ses différentes fonctions techniques et marketing. Ses quinze années d'expérience dans des grands groupes tels que Dresser et Halliburton et des PME lui donnent une expertise certaine sur le sujet.
| Nombre de pages | 110 |
|---|---|
| Date de parution | 30/01/2009 |
| Poids | 153g |
| Largeur | 145mm |
| SKU: | 9782804159726 |
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|
| EAN | 9782804159726 |
|---|---|
| Titre | Développer et lancer un nouveau produit |
| Auteur | Dupont Eric |
| Editeur | DE BOECK SUP |
| Largeur | 145 |
| Poids | 153 |
| Date de parution | 20090130 |
| Nombre de pages | 110,00 € |








