
Développement de l'unité commerciale
L'ouvrage. Tout le programme de Développement de l'Unité Commerciale au BTS Management de l'Unité Commerciale sous forme de fiches de synthèse. L'essentiel à retenir avec de nombreux schémas et tableaux et des exemples d'illustrations. Le plan. Les bases de la mercatique. La démarche mercatique, le marché, l'étude de la demande, le comportement du consommateur, la segmentation, le concept de produit, la marque, le packaging, la qualité. La mercatique des réseaux d'unité commerciale. Les réseaux d'unité commerciale, les relations producteurs-distributeurs, la stratégie de développement du réseau, la stratégie d'offre et de positionnement, la stratégie de communication, la stratégie d'achat et de logistique.
| Nombre de pages | 248 |
|---|---|
| Date de parution | 19/08/2010 |
| Poids | 333g |
| Largeur | 150mm |
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| EAN | 9782843477850 |
|---|---|
| Titre | Développement de l'unité commerciale |
| Auteur | Debourg Marie-Camille ; Clavelin Joël ; Perrier Ol |
| Editeur | GENIE GLACIERS |
| Largeur | 150 |
| Poids | 333 |
| Date de parution | 20100819 |
| Nombre de pages | 248,00 € |







